Financial services

CASE STUDY

Advising a financial services institution on Africa expansion and partner identification

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A leading Mauritius-based financial services institution sought an advisory partner with a track record of blue-chip financial services companies across the continent.

During the first phase of the engagement, Botho shortlisted 5 prospective vibrant, viable investment destinations in Eastern, Western and Southern Africa based on specific criteria jointly defined by Botho and the client. To whittle down the prospective candidates, Botho’s team conducted a working paper based on secondary research and analysis, as well as interviews with key players in each market.

In the second phase, Botho conducted in-person market assessments, identifying potential partners, competitors, challenges, and opportunities. This project culminated in a recommendation identifying the country and sector best positioned to deliver long-term growth. Botho also shared its market entry strategy for each market, which the client decided to pursue following the conclusion of this project.

In the third and final phase, Botho also helped the client implement the strategy, successfully enabling them to set up their first office on the African continent.